I remember reading this article, Right on the Button written by Alex Petridis, when it was published in The Guardian last July and I agree with him that it's about time that the floral buttonhole made a comeback outside of the wedding market.

In my previous life I worked as a Menswear Buying Director in the fashion industry and, in my experience, when tailoring and formality make a comeback, accessories such as shirts, ties, cufflinks, socks (no cartoon novelty ones please!) all have to work harder to help men assert their individuality.

The downturn has seen some menswear designers opting for a return to quiet quality and tradition. Grey tailoring, heritage fabrics and subtle detailing are all key trends, crying out for the addition of a stylish buttonhole don't you think?

We have had a couple of orders for buttonholes at our shop in Selfridges where they have definately not been for weddings so maybe they are about to take off as a fashion accessory...I hope so. I will certainly be working on a little collection for our website.