At The Real Flower Company, discover some of the world's most scented, sustainably grown flowers.

How it began

Welcome to The Real Flower Company. Rosebie Morton founded The Real Flower Company in 1999 with a vision to grow and sell beautiful scented flowers, whilst placing provenance, sustainability, and good business ethics into all the company does.

Uninspired by the flowers available to buy, Rosebie set about creating The Real Flower Company so customers could experience the joy of scented English flowers, herbs and foliage.

Rosebie remains working at the family farm in Hinton Ampner, Hampshire, surrounded by the beautiful countryside of the South Downs National Park. When she isn’t on the farm, she is in one of the company’s florist shops in London or overseeing other areas of the operation. She retains a keen eye for the quality and scent of her flowers when they leave The Real Flower Company, either as bouquets or arrangements for any events.

Good practices

We work hard to create the best possible sustainable business practices and today operate a carbon-negative and climate-positive business, taking pride in our LEAF mark and Fairtrade accredited farms. We’re always looking for ways to improve our approach as we all continue towards Net Zero status.

The Real Flower Company’s sustainable flowers and gifts are available for next day delivery across the UK* and the same day in London, delivered in the company’s signature luxury green boxes.

Scented flowers

We grow and sell the finest scented cut roses, flowers, herbs, and foliage. Unlike most flowers and roses, which often have the scent gene removed, our flowers have their scent gene firmly intact - just as nature intended and they smell divine. Ideal for any occasion, where they will fully open and guaranteed to steal the show!

We have worked for years to grow and source everything we use in the bouquets that we make and sell, placing scent, provenance and quality at the heart of all we do. Our flowers are a bit like our family, we care for them as we would a loved one. In Rosebie’s words we grow and sell ‘scented flowers with character’, and this takes time, expertise, and a lot of love.

Each Real Flower Company bloom is tended daily by Rob, our Farm Manager, and his team. When he and Rosebie judge the flowers are ready, they are handpicked to ensure freshness and optimum scent and passed to our florists at the farm in Hampshire, or at one of our London shops where they become the bouquets, arrangements and displays you require for any event.

Our Sister Farms

To bring you wonderful, scented flowers year-round, we work with our sister farm, Tambuzi in Kenya run by Tim and Maggie Hobbs who share our values and vision to grow beautiful flowers whilst also caring for the planet, environment, and community. (see more here). Our Sweet Peas are grown on our farm in Chichester, a few miles away, where the climate is just right for them to thrive.