The demise of scented roses
The demise of scented roses

Over the last 25 years, commercially grown roses have become a far cry from the exquisitely scented roses you may remember from your childhood, perhaps grown in your grandmother’s garden. Pick up a bouquet from your local florist or supermarket and whilst they may look lovely, the chances are they will have little or no scent.
Why don’t roses smell like they used to…?
Most roses grown for the cut flower market have to travel hundreds of miles to reach the shops, so inevitably their toughness has been valued by commercial growers more than their fragrance. Similarly, many commercial rose breeders have bred their rose varieties for their appearance, durability and vase lifer rather than their smell. As a result, the scent of roses has suffered, and become something of an afterthought and many rose varieties bred for the cut flower market have lost their scent altogether.
The science behind the scent…
Roses produce their sweet aroma with a gene that ‘switches on’ the scent. This gene ‘switches on’ a crucial enzyme called RhNUDX1. The chemical acts in the cells of the rose’s petals to generate a chemical called monoterpene geraniol, one of the sweetest-smelling parts of the highly coveted, and very expensive rose oil. Scientists have discovered that roses that have been bred for durability and their looks have lost their scent because this scent gene is removed.
How commercially grown and wild roses differ…
Wild roses could not survive without their scent, as it attracts bees to pollinate its flower. In cultivated roses, the scent has no reproductive function, it’s only for our pleasure. So if commercial roses lose their scent it’s too bad. But if a wild rose lost its smell it would die out!
The Real Flower Company’s naturally scented roses…
All of us at The Real Flower Company are passionate about restoring the growing of exquisitely scented ‘wild’ garden roses that, just as nature intended, have their scent gene firmly intact. Over the last 20 years, and after much trial and error, our founding director Rosebie Morton has searched for, curated and now grows the world’s finest selection of scented cut roses on her Hampshire farm. As well as being beautiful, The Real Flower Company roses boast an exquisite variety of scents thanks to those clever little scent genes! Why settle for anything less?
The Real Flower Team x
RECENT POSTS
- July 2025
- August 2024
- April 2024
- March 2024
- February 2024
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- December 2021
- October 2021
- September 2021
- August 2021
- July 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- June 2020
- May 2020
- March 2020
- February 2020
- January 2020
- December 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- December 2016
- November 2016
- October 2016
- September 2016