The Real Flower Company blog

Each day more flowers are coming into bud on our sustainable English flower farm. The florists in our Hampshire farm workshop and London flower shop receive deliveries of freshly picked seasonal stems straight from the farm on a daily basis: they liken the feeling to that of a child walking into a sweet shop – eyes wide, heart pounding and...

“We wanted everyone walking through our floral display at The RHS Hampton Court Flower Show to be enveloped by the glorious aromas of roses, scented geraniums and English herbs – just as if they were arriving at our sustainable Hampshire farm,” says our founder and flower farmer Rosebie Morton. The team spent an exhausting two days setting up our stand...

Rosebie, our founder and flower farmer, has always had a mission to grow flowers as nature intended. She planted her first rose bushes for cutting in 1992 and is adamant that it is our duty to leave the land we farm and the world around us in a better condition than we found it. Each year we increase our efforts...

“I never tire of the Chelsea Flower Show – there are always wonderful new things to discover and I always come away feeling excited and inspired,” says Rosebie Morton, our founder and flower farmer. “This year there was a strong sense of the importance of nature for wellbeing, for refuge and for storytelling rather than just being about gardens for...

We can safely say that our founder and flower farmer Rosebie Morton knows a thing or two about roses. Born into a family of rose-growers, Rosebie has now been cultivating roses professionally for twenty-six years. Rosebie teaches rose cultivation on our Hampshire flower farm, is a guest speaker for the RHS and is a judge for the prestigious Rose of...

We’ve just launched a collection of new David Austin bouquets and wanted to take you behind the scenes to share our inspiration. David Austin’s name is synonymous with scented English garden roses – the beautiful blooms that form the heart of our business and inspired Rosebie Morton to set up The Real Flower Company. Being one of an elite band...

  With the royal wedding between Prince Harry and Meghan Markle less than a week away, anticipation is mounting. The date and venue may be fixed and the invitations sent out, but there’s still a mystery around many of the details – not least, the composition and colours of the bridal bouquet. So we asked our team here at The...

Our founder and flower farmer Rosebie Morton launched The Real Flower Company to reintroduce local English flowers, grown as nature intended, to the UK flower market. People are therefore often surprised when they discover that when English roses are not in season, our roses are imported from our sister farm in Kenya. We caught up with Maggie Hobbs, our Kenyan...

3 generations of the David Austin family: David C H Austin, founder David J C Austin Jnr, Managing Director Richard Austin, Head of Marketing At The Real Flower Company we were so proud when in January 2015 we were invited to join the small and exclusive band of authorised growers of David Austin roses. Company founder David C. H. Austin...

Rosebie Morton, our founder and flower farmer, has loved sweet peas since she was a child. “They are such simple flowers, so understated and yet so beautiful,” she says. “As soon as the first shoots appear, the tendrils seem to beckon and one’s nose starts twitching for that first whiff of exquisite fragrance.” Rosebie grew up in a military family...

Image Credit: Clare Murthy Photography   In 6 weeks’ time Harry and Meghan will tie the knot at what promises to be a magical Royal wedding ceremony at Windsor Castle. But they aren’t the only lovebirds eagerly anticipating their wedding. We spoke to Emma from Emma Joy The Wedding Planner who has lots of great advice for couples also...

Of all the senses, smell is said to be most strongly linked to the emotions. Different scents are connected deep inside us to different feelings – whether happiness or sadness, confidence or desire, comfort or joy. Our sense of smell also acts as a trigger for our memoires, prompting us to recall long-ago experiences or events in vivid detail and...